The intelligent and responsible security entrepreneur will be highly active, and will engage in his business in this manner…
1: Self -Education
A
super successful security dealer’s mind operates like one of the
fastest mainframe computers on the planet, such as, the new mainframe
from IBM dubbed zEnterprise 196 (BTW, this baby contains 96 of the
world’s fastest chips and can execute more than 50 billion instructions
in a second, according to IBM. That’s more than 17,000 times the rate
of IBM’s high-end system in 1970!)
A super successful security
dealer is also a voracious reader, seeking and processing relevant
information faster then a speeding bullet. Therefore, he is always
learning and implementing new business building strategies and is
always in BOLO mode (Be On The Lookout) for new security client
attraction and new security client retention systems.
2: Aggressively Diversifying
A
super successful security dealer has multiple ways he acquires and
attracts new clients, he is looking at and utilizing all the angles to
pull as many pre-qualified, pre-disposed, pre-sold people through his
security marketing funnel.
3: Zero Dependence On Anything & Everything
A
super successful security dealer relies both on offline and online
marketing strategies to make his security business a smokin’ success.
He isn’t a one-trick-pony and doesn’t put all his eggs in one basket
when it comes to getting new clients in the front door and keeping them
there for life!
4: Protects The Profit Margin With An Iron Fist
A
super successful security dealer guards his profit margin with a
vengeance! In this dodgy economy many businesses slash prices and their
profits to keep sales traffic up. Rarely does the sacrifice of margin
to buy business pay, and it’s definitely not a sustainable strategy.
It takes no imagination at all to slash prices, discount services and
trash profits – any jamoke can do that! The super successful security
dealer earns his prosperity and profits through creative imagination…he
knows how to elevate the importance of the security services he offers
and, therefore, makes his security company the security company to
call.
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