3 Sure-Fire Security Marketing Strategies for CCTV Dealers

I was reading Bob Maunsells's Security Marketing Guru blog ( you should subscribe to it ) and I ran into an article that caught my attention. Security dealers tell me how they market their business. Yellow pages, craigslist, flyer, pre-built packages - you name it, it has been done. There must be more creative ways to get noticed by customers and set yourself apart from your competitors that are selling similar services. Try these 3 "secret" security marketing strategies and mold them into your own style!

1) Send out a security sales letter promotion inside a bank money bag to retail store owners and ask the question, “Are You Loosing Money Through Shrinkage? Do You Need An Extra Set Of Eyes To Keep A Watch Over Your Employees, Customers and Vendors?” You’d be touting the benefit of video surveillance in this package, but there’s a hundred-and-one ways to make value propositions with this bank money bag piece.

2) Send out a security sales letter to property managers, CSOs, directors of security for colleges and universities, with a small package of Bayer aspirin attached to it and a headline reading, “If You Have A Nagging Security Problem, Take These Aspirins And Call Me In The Morning.” Then offer them a FREE 1 hour troubleshooting call along with a FREE detailed Security Report for their properties.

3) Send out a mailing to all your security clients. Attach a small bag of peanuts and use the headline, “You’d Be Nuts Not To Take Me Up On My Extended Service Care Program”. Using this piece is an easy way to sell annual service contracts and annual maintenance programs. Again, there’s a hundred-and-one ways to use this piece to sell your services.